2、 Issues to consider when registering domain names
1. Select the existing trademark of the enterprise as the enterprise name. If the enterprise name and domain name can be unified, a complete and three-dimensional enterprise image can be created. It is not only convenient for consumers to accurately identify in different environments, but also can play a complementary and mutually promoting role in the transmission of the two trademarks. At present, most enterprises adopt this method.
2. Select a simple and easy to remember name. The domain name of the website should not only be easy to remember and recognize, but also be easy to use. Users always browse the web pages of enterprise websites by changing their city names and addresses. If the domain name is too complex, it will be difficult to remember and easy to cause spelling mistakes. At the time of Shenqing, it is better to choose a name that can make people "read from the text." At least, people can lock the way to something related to the website through the characters between "WWW." and ". COM" in the city name. Because the number of domain names is growing, it is increasingly difficult to choose a domain name, so when applying for a domain name, it is an effective measure to speed up the application.
3. Self protection of domain name
The domain name of an enterprise represents the image of an enterprise in the same way as the brand of an enterprise. The popularity and access rate of a domain name are the specific manifestations of a company's image in the Internet business environment. The popularity of a company's domain name has the same business value as the popularity of a trademark, and has the same domain name effect as a trademark. With the unprecedented openness and freedom of the network, the value of domain names as brands has actually far exceeded the real market. For example, take IBM as the city name. Users naturally associate themselves with IBM. The services or products provided by the site also have the quality and value that IBM has always promised. If someone else preempts the registration, the registrant can use the attributes and values attached to the domain name. Not only can they obtain huge commercial profits, but also may face the risk of brand image damage. Therefore, while registering the city name, protecting the city name is also very important. The significance of city name protection lies in keeping users firmly around their own brands and maintaining an independent, clear, influential and appealing commercial brand image II
The method of comprehensive domain name protection can be summarized into two specific directions: from the perspective of emblem, the focus is on the overall protection of domain names, that is, the protection of generic and similar and similar domain names. First, try to catch as many as possible the most common. com net and. org related to future development. Secondly, according to the enterprise's own financial strength and brand strategy requirements, we will register similar domain names that may mislead visitors one by one to avoid leaving opportunities for competitors with ulterior motives. Vertically, it emphasizes the long-term planning of domain names.
