1、 Select the existing trademark of the enterprise into the enterprise name
If the enterprise name and domain name can be unified, a complete and three-dimensional enterprise image can be created. It is not only convenient for consumers to accurately identify in different environments, but also the proper transmission of the two trademarks can play a complementary and mutually reinforcing role. At present, most teaching enterprises adopt this method.
2、 Choose simple and easy to remember names
The domain name of the website should not only be easy to remember and recognize, but also be easy to use. Users always browse the website of an enterprise instance by entering the domain name address. If the domain name is too complex, it will be difficult to remember and easy to cause spelling mistakes. When applying, it's better to choose one that can make people feel better The "literal" name at least enables people to understand some characters between - www2 and ". COM." Website construction Related things. Since the number of domain names is increasing explosively and the choice of domain names is becoming more and more difficult, it is an effective measure to speed up the application speed to provide several alternatives when applying for domain names.
3、 Self protection of domain name
The domain name of an enterprise represents the image of an enterprise in the same way as the Qiya brand. The popularity and access rate of the domain name are the specific manifestations of the company's image in the Internet business environment. The popularity of the company's domain name has eight important business values as well as the popularity of the trademark, and has the same domain name effect as the trademark. With the unprecedented openness and freedom of the network, the value of domain names as brands has actually far exceeded the real market. If IBM is used as the domain name, users will naturally associate with IBM, and the services or products provided by the site also have the quality and value that IBM has always promised. If others preempt the registration, the registrant can use the attributes and values attached to the domain name, which can not only obtain huge commercial profits, but also face the risk of investment in the brand image. Therefore, it is very important to protect the domain name while registering it. The essence of domain name protection is to keep users firmly around their own brands and maintain an independent, clear, influential and appealing business brand image.
The method of omni-directional protection of slope names can be summarized into two specific directions: in Anhui, the focus is on the overall protection of domain names, that is, the protection of universal suffixes and similar and similar city names. first. Try to catch as many as possible the most common. com, - net and. org related to the future development. Secondly, according to the enterprise's own financial strength and brand strategy requirements, we will register the similar city names that may mislead visitors one by one to avoid leaving opportunities for competitors with ulterior motives. In the vertical, we will emphasize the long-term planning of city names young
4、 Where to apply for domain name
The domain name application can be handled directly at CNNIC of China Internet Network Information Center, or it can be entrusted to a network service unit, such as China Wanwang, China Grab Road Network, etc. China Internet Network Information Center (CNNIC) is a management and service organization established on June 3, 1997 with the approval of the competent department of the State Council, Exercise the position of National Internet Network Information Center. CNNIC accepts the leadership of the Ministry of Information Industry in business and the leadership of the Chinese Academy of Sciences in administration. The Planning Machine Network Information Center of the Chinese Academy of Sciences undertakes the operation and management of CNNIC. The CNNIC Working Committee, composed of well-known domestic experts and representatives of major Internet units, supervises and evaluates the construction, operation and management of CNNIC. Approved by the Ministry of Information Industry, CNNIC is China's city name registration and management agency and city name root server operation agency. It is responsible for the operation and management of national top-level domain names CN, Chinese domain name system and general web address system provide global users with uninterrupted domain name registration, domain name resolution and query services with professional technology. China Internet Network Information Center (CNNIC) is also a member of the national IP address registration authority (NIR) of Asia Pacific Internet Network Information Center (APNIC). The IP address distribution alliance, with China Internet Network Information Center (CNNIC) as the convener, is responsible for providing IP address and AS number distribution management services for China's network service providers (ISPs) and network users.
Founded in 1996 by American venture capital IDG and Newbridge Group, China World Wide Web is the domain name registration service provider of China Ruoming. It is the flagship of China's Internet service industry. China Wanwang took the lead in passing! SO900132000 international quality assurance system certification. Internationally, HiChina is a registrar certified by ICANN, the top authority of the Internet domain name system. In China, Wannet is a gold medal registration service organization certified by CNNIC, the top management organization of CN Chinese and English domain names and general websites. After years of hard work, Wannet has helped customers register more than 1 million Chinese and English domain names. In 2004, it has been ranked the first quarterly star registration service organization of CNNIC
